We know that Brighton & Hove historically attracts a
wide range of buyers. In fact, the diverse demographic that makes up the
population is one of the most appealing factors for many who choose to make the
city their home.
Demand remains steady, activity levels consistent and people
have regained confidence after any post Brexit decision shock that may have
been felt elsewhere.
The image of Brighton & Hove as 'London by Sea' can be
justified by the wealth and diversity of culture that the city has to offer. A
vibrant arts scene is reflected in the famous Laines, the city’s football team,
Brighton and Hove Albion FC, have just been promoted to the Premier League. The
city as a whole is increasingly becoming home to one of Europe's most thriving
digital and IT (CDIT) clusters.
The potential for a huge growth in employment in the coming
years is yet another positive factor that will play into the health of the
local property market. Brighton & Hove still holds the crown as the most
visited destination in the South East, too there is little doubt that the local
economy is on firm ground.
Currently, there is a major marketing push for investors to
buy in the northern cities, particularly in Manchester. However, I believe the
over-reliance on new build stock and international buyers in those areas
carries the hallmarks of a property bubble similar to what we experienced in
London between 2014-2015. The best cities for investment in England are those
that offer steady and sustainable growth with a strong rental market.
This can be found mostly in the smaller commuter cities
surrounding London, such as Reading, Chelmsford and Croydon, where there are
currently on-going regeneration projects and growing interest due to the
benefits offered from infrastructure improvements such as Crossrail. These
areas also typically offer significantly more freehold property than large
inner city locations. Recently, there has been an increasing number (up 25%
since 2014) of young professionals leaving London and moving to these areas.
This has been driving up rental values and property prices and this trend
appears set to continue into the future.
Birmingham is currently in the rare position of now seeing
the results of significant structural changes both inside and outside the city.
Many Fifties and Sixties eyesores are being or have been removed and replaced
with good looking new-build structures along with older empty derelict sites
now being built upon.
Commercially local businesses are growing and at the same
time the city is benefitting from several major relocations, such as the HSBC
retail headquarters, moving from Canary Wharf to a purpose-built site close to
the city’s new library. The 60,000-student population is increasingly deciding
to stay in the city helping to give Birmingham the title of youngest city in
Europe, with 45.7% of the population under 30.
HS2 the new high speed train to London arrives in less than
ten years with journey times from 2026 of less than fifty minutes. While
certainly commutable, it also helps further open the doors for businesses based
in Birmingham. Prime commercial property rents are 35-40% less than the capital,
and prime residential prices offer significant discounts being circa only 20%
of Central London prices, with both sectors offering significant scope for
Within the city increasing numbers of downsizers are looking
for homes alongside existing renters now looking to buy or existing lessees
trade up from smaller flats into larger dwellings, then put down longer-term
roots. Niche developers alongside specialist retailers are acknowledging the
trends finding home within the city and catering to the maturing and expanding
The West Midlands capital is much more than just home to
Cadbury's chocolate and Aston Villa.